TELLO27 is the next generation of streetwear fashion, rooted in innovation,
intentionality, and love.
TELLO27 is inspired by the relationship between co-founders Cliffvon McCullough
and his father, Antonio Craig, who was incarcerated for 30 years for a crime he did
not commit.
After Cliffvon met his father for the first time at 28 years old which was his father’s 27th year of
incarceration, his father provided him with the Greek word Telos, which means living
in your Godly PURPOSE.
Filled with excitement from his newfound relationship with his father, Cliffvon shared
the monumental moments of meeting his father with friends. In these
conversations, Cliffvon discovered that in numerology, 27 signifies PURPOSE.
As the father-son duo’s relationship blossomed, they cultivated the brand TELLO27...
Taking Every Life Lesson Optimistically.
Use these lessons to live in your PURPOSE.